What Is the Future of Digital Marketing Courses in India?

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With its ever-growing population of internet and mobile users, India provides a strong foundation for the establishment and growth of the digital marketing industry. The industry is seeing a rampant growth and making its presence felt in all major business sectors. It has also paved a lot of new opportunities for people in terms of new prospective careers.

As of today, close to 60% of the world’s population is on the Internet compared to 40% just two years ago. People are now using the Internet to do everything. For example: ordering food, booking cabs, leasing furniture, buying groceries, etc. all of these activities are done digitally now. So, a business that isn’t digital is going to miss out on a lot of opportunities.

Digital Marketing is the process of marketing products & services through digital channels and mediums to reach selected consumers. The digital marketing phenomenon has been able to penetrate the loopholes of conventional marketing forms providing more effective and affordable marketing solutions. This has also led to the rise in career opportunities in the industry and has led to the establishment of best digital marketing institute in bangalore

THE PROSPECTS OF DIGITAL MARKETING IN INDIA:

• Traditionally marketing was limited to print media and word of mouth publicity. Businesses used physical manpower to promote their products & services. But with changing times, people wanted everything at their fingertips hence fueling the age of digital marketing

• Digital Marketing offers a range of cost-effective and data-driven advertising platform which saves the company the time and cost of manpower deployment for physically product promotions.

• The government has set up the infrastructure and ecosystem to transform India into a digitally empowered country. This initiative has opened up digital opportunities not only in urban cities but also in rural India.

• Digital platforms have created opportunities and collaborations at a global level and have enabled trade and commerce through these channels. Digital Marketing has dissolved geographical barriers making all consumers and businesses on earth potential customers and suppliers. A lot of businesses and individuals alike have benefited because of this transition.

• The revenue generates through online classified ads is said to have grown at 5x from 2015 and is expected to generate an estimated revenue of 23 Billion by the year 2020. Also, all online revenue streams are expected to be doubled by 2020 which means that all businesses and individuals have to be well-versed with digital marketing.

• A lot of businesses rely on digital marketing platforms to fulfill their marketing needs as we see a 25%- 40% increase in the annual growth of digital marketing in India. Out of these businesses close to 40% opt for social media marketing as their primary marketing platform.

These growing prospects offer numerous career opportunities across all cities in India. The following skill sets being highly valued: Digital Marketing Consultant, Content Marketing, Content Writer, Inbound Marketing, Social Media Marketing, Search Engine Marketing, SEO, Conversion Rate Optimization, Copywriting, Web Analytics, Email Marketing.